Privacy Policy

This Privacy Policy describes how Via 313 ("Via 313," "we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at via313-pizza.digital, place orders, interact with our services, or otherwise engage with us. Please read this policy carefully to understand our practices regarding your personal data and how we will treat it.

By accessing or using our website, placing an order, signing up for our newsletter, or otherwise interacting with Via 313, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with the terms described herein, please discontinue use of our website and services immediately.

We are committed to protecting your privacy and handling your personal information with transparency, integrity, and care. This policy is designed to comply with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable regulations governing the collection and use of personal information.

1. Who We Are

Via 313 is a food business operating in the United States. We offer pizza and related food products and services through our website and physical locations. Our digital presence is maintained at via313-pizza.digital.

For all privacy-related matters, you may contact us using the information provided in the Contact Information section at the end of this policy.

• Company Name: Via 313
• Email: [email protected]
• Website: via313-pizza.digital
• Country of Operation: United States

2. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of personal information we collect include, but are not limited to, the following:

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, participate in a promotion, or contact us directly, we may collect the following personal identification information:

• Full name
• Email address
• Phone number
• Mailing address and delivery address
• Date of birth (where required for age verification)
• Username and password (for registered accounts)
• Profile picture (if voluntarily uploaded)

2.2 Payment and Financial Information

When you make a purchase through our website, we collect payment-related information necessary to process your transaction. This may include:

• Credit or debit card number (processed securely through third-party payment processors)
• Billing address
• Transaction history and order details
• Gift card or promotional code information

Please note that we do not store your full credit card number on our servers. All payment processing is handled by secure, PCI-DSS-compliant third-party payment processors.

2.3 Order and Transaction Data

When you place an order with Via 313, we collect and store information related to that transaction, including:

• Items ordered and order history
• Special dietary requests or food preferences
• Delivery instructions
• Order timestamps and fulfillment records
• Feedback, ratings, and reviews you submit

2.4 Usage Data and Analytics

We automatically collect certain information about how you interact with our website and digital services. This includes:

• Pages visited and time spent on each page
• Links clicked and navigation path through our website
• Search queries entered on our site
• Referring URLs and exit pages
• Frequency and recency of visits
• Shopping cart activity and abandonment data

2.5 Device and Technical Information

We collect technical information from your device and browser when you access our website, including:

• IP address
• Browser type and version
• Operating system and device type
• Screen resolution and display settings
• Internet service provider
• Mobile device identifiers (where applicable)
• Time zone settings
• Language preferences

2.6 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior and preferences. For more detailed information about how we use cookies and how you can control them, please refer to Section 8: Cookie Usage of this policy.

2.7 Communications and Correspondence

If you contact us via email, phone, or our website contact form, we collect and retain the contents of your communications, including:

• Customer service inquiries and our responses
• Complaint records
• Feedback and survey responses
• Social media interactions and messages

2.8 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (if you log in or connect your social account)
• Third-party delivery platforms and food ordering services
• Marketing and analytics partners
• Publicly available sources

3. How We Use Your Information

Via 313 uses the personal information we collect for a variety of legitimate business purposes. Specifically, we use your information for the following purposes:

3.1 Service Provision and Order Fulfillment

The primary purpose for which we collect your personal information is to provide you with our products and services. This includes:

• Processing and fulfilling your food orders
• Coordinating delivery or pickup of your order
• Communicating with you about your order status
• Managing your account and preferences
• Processing payments and issuing refunds
• Handling returns, complaints, and customer service requests

3.2 Marketing and Promotional Communications

With your consent where required by law, we may use your personal information to send you marketing and promotional communications, including:

• Email newsletters featuring special offers, new menu items, and promotions
• SMS messages (if you have opted in)
• Targeted advertisements on social media platforms and third-party websites
• Personalized recommendations based on your order history and preferences
• Loyalty program updates and rewards notifications

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email we send, texting "STOP" in response to an SMS message, or contacting us directly at [email protected].

3.3 Analytics and Service Improvement

We use usage data and analytics to better understand how our customers interact with our website and services. This helps us:

• Improve the design and functionality of our website
• Optimize our menu offerings and pricing
• Identify and resolve technical issues
• Develop new features and services
• Conduct market research and customer satisfaction analysis
• Measure the effectiveness of our marketing campaigns

3.4 Legal Compliance and Safety

We may use your personal information as necessary to comply with applicable laws and regulations, including:

• Fulfilling legal obligations under federal and state law
• Responding to lawful requests from courts, law enforcement, and government agencies
• Detecting and preventing fraud, unauthorized access, and other illegal activities
• Enforcing our Terms of Service and other legal agreements
• Protecting the rights, property, and safety of Via 313, our customers, and the public

3.5 Personalization

We use your data to deliver a more personalized experience, including remembering your preferences, suggesting menu items based on past orders, and providing location-based offers relevant to you.

4. Sharing Your Information with Third Parties

Via 313 does not sell your personal information to third parties for their own direct marketing purposes. However, we do share your information in certain circumstances as described below:

4.1 Service Providers and Business Partners

We share your personal information with trusted third-party service providers who assist us in operating our business and providing our services. These service providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy. Categories of service providers include:

• Payment processors: To securely process your payment transactions
• Delivery partners: To coordinate and fulfill food deliveries
• Email and SMS marketing platforms: To send promotional communications on our behalf
• Website hosting and cloud services: To maintain and operate our digital infrastructure
• Analytics providers: To help us understand website usage and performance
• Customer support platforms: To manage customer service interactions
• Fraud prevention services: To detect and prevent fraudulent transactions

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information to government authorities, law enforcement agencies, or other third parties when we believe disclosure is necessary to:

• Comply with applicable laws, regulations, or legal processes
• Respond to a valid court order, subpoena, or government request
• Protect the rights or safety of Via 313, our employees, or our customers
• Investigate, prevent, or take action against suspected fraud or illegal activity

4.3 Business Transfers

In the event that Via 313 undergoes a merger, acquisition, asset sale, reorganization, or bankruptcy, your personal information may be transferred as part of that business transaction. We will notify you via email and/or a prominent notice on our website if such a transfer occurs and your information becomes subject to a different privacy policy.

4.4 With Your Consent

We may share your personal information with third parties for purposes not described in this policy when we have obtained your explicit consent to do so.

4.5 Aggregated and De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for business, research, or marketing purposes. This data does not constitute personal information under applicable law.

5. Data Security

Via 313 takes the security of your personal information seriously and implements a range of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, and destruction.

5.1 Technical Safeguards

• Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption for all data transmitted between your browser and our website
• Encryption of sensitive data stored in our databases
• Firewalls and intrusion detection systems
• Regular security vulnerability assessments and penetration testing
• Secure, PCI-DSS-compliant payment processing

5.2 Administrative Safeguards

• Access controls limiting employee access to personal data on a need-to-know basis
• Employee training on data privacy and security best practices
• Confidentiality agreements with staff and third-party service providers
• Internal data governance policies and procedures

5.3 Incident Response

In the event of a data breach that is likely to result in risk to your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law. We maintain a data breach response plan and will take prompt action to contain and remediate any security incidents.

6. Your Privacy Rights

Depending on your state of residence, you may have specific legal rights regarding your personal information. Via 313 is committed to honoring these rights in accordance with applicable United States law.

6.1 Rights Under California Law (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights:

6.2 Rights Available to All Users

Regardless of your state of residence, Via 313 extends the following rights to all users of our services where operationally feasible:

• Right of Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we update or correct inaccurate information in your account or records.
• Right to Deletion: You may request that we delete your personal data, subject to legal retention requirements.
• Right to Data Portability: You may request that we provide your personal data in a structured, commonly used, machine-readable format.
• Right to Withdraw Consent: Where we process your data based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

6.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a request to us by:

• Email: [email protected]
• Website: via313-pizza.digital

We will respond to your request within 45 days of receipt. In some cases, we may require additional time (up to 90 days total) and will notify you of any extension within the initial 45-day period. We may need to verify your identity before processing your request to protect the security of your information. We will not charge a fee for processing your request unless it is excessive, repetitive, or manifestly unfounded.

If you have an authorized agent making a request on your behalf, we may require proof of written authorization from you before processing the request.

7. Cookie Usage

Via 313 uses cookies and similar tracking technologies on our website to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements.

7.1 What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They help the website remember your actions and preferences over a period of time, so you do not have to re-enter them whenever you come back to the site or browse from one page to another.

7.2 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the operation of our website and cannot be switched off. They are typically set in response to actions you take, such as logging in or filling in a form.
• Performance and Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve website performance. They help us understand which pages are most and least popular.
• Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization, such as remembering your language preference or your location.
• Targeting and Advertising Cookies: These cookies are set through our site by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites.

7.3 Managing Your Cookie Preferences

You can control and manage cookies in various ways. Most web browsers allow you to manage your cookie preferences through the browser settings. You can choose to block or delete cookies, but please note that doing so may affect the functionality of our website.

For more detailed information about the cookies we use and how to manage them, please visit our full Cookie Policy available on our website at via313-pizza.digital. You may also opt out of interest-based advertising by visiting the Digital Advertising Alliance's opt-out portal at www.aboutads.info/choices.

8. Data Retention

Via 313 retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The retention periods we apply vary depending on the type of data and the purpose for which it was collected.

When your personal information is no longer required, we will securely delete or anonymize it in accordance with our data retention and destruction procedures.

9. Children's Privacy

Via 313's website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 years of age. In certain contexts where our services may involve age-restricted content or activities, use of our website is intended for individuals who are 18 years of age or older.

We are committed to complying with the Children's Online Privacy Protection Act (COPPA) and other applicable laws protecting children's privacy. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information from our records.

If you are a parent or guardian and believe that your child under 13 has provided us with personal information without your consent, please contact us immediately at [email protected]. We will investigate and, if confirmed, promptly delete the information from our systems.

10. International Data Transfers

Via 313 is based in the United States, and the information we collect is governed by United States law. If you are accessing our website or services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your home country.

By using our website or providing us with your personal information, you consent to the transfer, processing, and storage of your information in the United States. We take steps to ensure that any international transfers of personal data are conducted in accordance with applicable data protection laws and that appropriate safeguards are in place to protect the security and confidentiality of your information.

If you are located in a jurisdiction that restricts the transfer of personal data to countries that have not been deemed to provide an adequate level of protection, we will implement appropriate contractual protections or obtain your express consent before transferring your data internationally.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, delivery apps, and other external services. This Privacy Policy does not apply to those third-party websites, and we are not responsible for the privacy practices or content of such sites. We encourage you to review the privacy policies of any third-party websites you visit before providing them with any personal information.

Common third-party platforms that may be accessible from our website include social media networks (such as Instagram, Facebook, and X/Twitter), third-party delivery services, and payment processors. Your interactions with those platforms are governed by their own terms and privacy policies.

12. Your Rights Under Federal Law

In addition to state-specific rights, consumers in the United States benefit from protections under federal law, including:

• Federal Trade Commission Act (FTC Act): The FTC Act prohibits unfair or deceptive trade practices. The Federal Trade Commission (FTC) has authority to take action against companies that violate consumers' privacy rights or engage in deceptive data practices. Via 313 is committed to fair and transparent data practices in compliance with FTC guidelines.
• CAN-SPAM Act: Our commercial email communications comply with the CAN-SPAM Act, which sets requirements for commercial messages, including the requirement to honor opt-out requests promptly.
• Telephone Consumer Protection Act (TCPA): We comply with the TCPA regarding our use of text messages and automated telephone calls. We will only send promotional SMS messages to individuals who have provided their express written consent.

13. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for responding to DNT signals, and our website does not alter its data collection and use practices in response to DNT signals. However, we do provide you with choices regarding our use of cookies and tracking technologies as described in Section 7 of this policy.

14. Changes to This Privacy Policy

Via 313 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or business operations. When we make material changes to this policy, we will:

• Post the revised policy on our website at via313-pizza.digital with an updated effective date
• Send a notification email to registered users where required by law
• Display a prominent notice on our website homepage for a reasonable period following the change

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this policy constitutes your acceptance of the updated terms.

15. How to File a Complaint with a Data Protection Authority

If you are concerned about how Via 313 handles your personal information and you are not satisfied with our response to your inquiry, you have the right to file a complaint with a relevant regulatory authority.

15.1 Federal Complaints

You may file a complaint with the Federal Trade Commission (FTC) if you believe we have engaged in unfair or deceptive practices regarding the collection or use of your personal information:

• FTC Online Complaint Assistant: reportfraud.ftc.gov
• FTC Mailing Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580
• FTC Phone: 1-877-FTC-HELP (1-877-382-4357)

15.2 State-Level Complaints

Depending on your state of residence, you may also file a complaint with your state attorney general's office. For California residents:

• California Privacy Protection Agency (CPPA): The CPPA enforces the CCPA/CPRA and handles complaints related to violations of California privacy law. Visit cppa.ca.gov for more information.
• California Attorney General: oag.ca.gov/privacy

For residents of other states, we encourage you to contact your state attorney general's office to learn about privacy complaint procedures applicable to your jurisdiction.

15.3 Contact Us First

Before filing a complaint with a regulatory authority, we encourage you to contact us directly so we can attempt to resolve your concern. We take all privacy-related complaints seriously and will work to address your concerns promptly and fairly.

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing all privacy inquiries in a timely and professional manner.

When contacting us about a privacy matter, please include your name, email address, a description of your concern or request, and, if applicable, the specific right you wish to exercise. This will help us process your inquiry more efficiently.

We aim to respond to all privacy-related inquiries within 45 days of receipt. For complex requests, we may require additional time and will notify you within the initial 45-day period.